The red 911, sparkling like a diamond in the sun, pulls up to the shop. Two tan, slender legs exit the car, followed by a raven-haired beauty. One mechanic in the shop nudges another and exclaims, “Hey Frankie, check out the babe!” The “babe,” aware that the guys are admiring more than the sleek lines of her car, glances down quickly to make sure that her blouse is buttoned, her skirt straight. As he saunters toward her, Frankie smiles and thinks, “Man, what a waste it is for a broad to be driving that car!”

What Frankie says now, and how he says it, may well convince the woman to let him fix her car. But it could just as easily make her exit as fast as her fiery red chariot can fly!

Bear in mind that very few women feel entirely comfortable in a service facility. Generally, it is an area dominated by men. Traditionally, women have not been expected to be knowledgeable about their cars. Therefore, that confident-looking raven-haired beauty who pulls up to your shop may be a bit more nervous than she appears. We’re going to discuss things you can do to gain her confidence and get her business. And actually, this advice will go a long way toward helping you deal with any prospect who walks into your shop.