We’re all familiar with board games. Who among us has never engaged in a fierce battle for victory during a Monopoly® tournament? Not many, I’d guess. We all understand the simple concept behind winning the game – whoever has the most money and property at the game’s close wins.

Likewise, the idea behind business success also seems to be an easy one to grasp. Find a need and fill it. Do something that no one else is doing. Or, if you choose to do something that’s currently being done, do it better.