Taken For Granite

by | Dec 1992 | Import Service, Toyota

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Toyota began making a name for itself in this country more than 25 years ago by selling lots of small, inexpensive cars and trucks. Somewhere along the line, someone in the marketing department must have discovered there were also Americans who were looking for a bit more power and luxury in a slightly larger package, and wouldn’t mind paying extra for these features. Giving the customer what he wants (or what he things he wants) sells cars, so Toyota introduced the Cressida for the 1978 model year.

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