My three previous columns have asked you to consider several ideas: the reasons for marketing; the weaknesses in your business that need to be addressed before you market; and the qualities that make your business unique. You’ve been asked to make “The List” of what makes your business better than the competition. You’ve been asked to think about the qualities that you look for in your “Customer of customers.” You’ve been asked to create a marketing budget and set aside some time each week to work exclusively on marketing.