Welcome to Nissan & Infiniti TechNews

by | Oct 2008 | Nissan, Nissan TechNews Features | 0 comments

A Valuable Information Resource — Free!



Welcome to the premier issue of Nissan & Infiniti Tech News, the technical information magazine for independent shops that service and repair Nissan & Infiniti vehicles.
The good people at Nissan NorthAmerica are providing this informative publication to you for free. Why? To help make sure you know the specific service information necessary to fix that Nissan or Infiniti vehicle right the first time, which will assure that the brand keeps its excellent reputation among motorists.
Speaking of reputation, if you think Nissan is a post-WWII phenomenon, you’re way off. The company’s history can be traced to 1911 when Masuijiro Hashimoto, an American trained engineer, founded the Kwaishinsha Motor Car Works, which evolved into the huge manufacturing concern we know today as Nissan. Its first car was the 10 horsepower DAT (an acronym from the first letters of the partners’ family names, Den, Aoyama, and Takeuchi) runabout, but the company’s small, rugged trucks made up most of its production. In 1958, Datsuns were exhibited at a car show in Los Angeles, prompting a comment in Business Week that qualifies as a world class example of poor forecasting: “With over 50 foreign car makers already on sale here, the Japanese auto industry isn’t likely to carve out a big slice of the U.S. market for itself.”
The company’s reputation in North America grew steadily thereafter. The popularity of the “Z Car” was a big part of it, but the rest of this strong foundation was built on simple, efficient vehicles. The Datsun B 210 is good example. It was a strange looking car with ungainly proportions and odd honeycomb covers for its tiny wheels. Its horsepower and handling weren’t exactly breathtaking, either. It was, however, as dependable and serviceable as anything ever seen, so technicians couldn’t help liking it. Add to this good handling 510s and inexpensive, nearly indestructible pickups and you have a good beginning for a legend.
To say that Nissans & Infinitis have become fabulously more sophisticated since those early days is quite an understatement.. As with all other carmakers that do business in this country, the simplicity we loved so well is gone, supplanted by amazingly complex technology. Hence the need for accurate, specific information on how to maintain, diagnose and repair late model Nissan and Infiniti vehicles. One good source for this essential tool is NITN — our editorial team intends to make it a valuable ingredient in both improving your technical skills and achieving your business goals.
One more thing: Given the complexities of service on modern high-tech Nissan and Infiniti vehicles, it no longer makes any sense to risk using anything but the very best parts, namely the genuine Nissan ?Infiniti products available through your local dealer’s parts department. After all, you certainly don’t want to have installation problems, or, worse, have to do the job all over again because a non-O.E. part didn’t fit, function or last like the real thing. Give it some thought from the point of view of work satisfaction, your reputation and keeping your customers happy and we believe you’ll agree.


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